What's A Good Open Rate And Click Through Rate For Emails?
I often get asked what is a good open and click-through rate for emails.
Most would-be clients don't like the honest answer:
"There is no accepted good or bad open or click-through rate."
Instead, you need to focus on sales, conversion... on ROI.
Did your email/Do your emails make a profit or not? If yes, how much?
Here Are Some Email Questions That Are Not Asked Often But Should Be:
- Who's on your list? BUYERS or freebie/discount hunters?
- How strong is your relationship with your list? Does your list hear from you daily with useful and fun info or once in a while with boring info or blatant (and also boring and obvious) sales pitches they're numb to?
- Does your list hear from you daily with useful and fun info or once in a while with boring info or blatant and obvious sales pitches they're numb to?
- How much mind share do you take up in your market? Are you a household name or a no-name start-up?
- How do you appeal to your list? Are you/Is your company hold celebrity-guru status or is it just another ho-hum "expert" or one more same-same commodity competitor?
- How solid is your ESP (Email service provider)? Is it reputable and vigilant in keeping high deliverability rates or is it taken over by spammers or gray hat email marketers that hurt everyone's deliverability?
More Food For Thought
A lot of things are outside your direct control (the list above mentions just a few).
But the one thing that IS in your control, and probably the most important thing in your control, is how you write your emails.
- Are your emails dull and boring?
- Are they so dull and boring that people ignore them?
- Or are your emails exciting and fascinating that people look forward to them?
- Do people look for your emails in their spam folder just to read them?
If you want better ROI through email, then write better emails and write more often!
Marketing principles over tactics,