Keep it Simple in Marketing and Business
Life’s complicated enough.
Keeping your business simple can mean more money!
Too often you see business owners, entrepreneurs, employees, and managers complicating things. Sometimes I’m criticized by friends and colleagues for making things too simple.
Well, I always prefer to err on the side of simplicity than wastefulness.
I don’t own a cell phone. I destroyed my pager long ago. I don’t use the fax. I refuse to hold face-to-face meetings with clients and prospects (in 2007 I had 8 live meetings, so far this year I’ve had 2). And my phone’s ringer is off most of the day.
Keeping it Simple in Marketing and Business is Shared by Many
- Many years ago I went to a workshop called “Money and You”. One of the first things we discussed was – keep drama out of your business. Drama being all the things that don’t support or improve your business.
- There’s a best-selling book called “The E-Myth”. Their most attractive offer is to turn your business into a system so it (your business) funds your life, rather than you having to work to death at your business.
- I follow a program every day called “Simplology” (not a religion). Their promise is complete 3 times as much work in one-third the time. How? By keeping things simple and working on the most important tasks.
Did you know there is an entire industry and body of knowledge devoted to keeping it Simple?
I recently finished a copywriting project on this topic. It has many names and it has expanded to touch many areas of industry. Let’s just call it all Lean.
To summarize their entire reason for being: There’s waste everywhere (in business specifically but it can apply to your personal life, too). If you get rid of it by making your processes simpler (more efficient) you make more money, faster, with higher quality.
Simplicity in Business is Profound
One of my living business heroes is Warren Buffett. He’s not an advertiser or marketer, per se. But he is profound because he keeps his business (investing in companies) simple.
One of the fastest ways to make life simple is to surround yourself with knowledgeable and capable people. The people and professionals who can help you do the things you can’t do well, can’t do at all, don’t like to do, or aren’t efficient at doing.
Marketing and writing the sales copy for your website, email sales letters, brochures, white papers, ads/adverts, Marcom, etc. may be a complicated or time-consuming task for you and your staff.